2019
VINCI 2019: The 12th International Symposium on Visual Information Communication and Interaction—Keynote Presentation
MET EVALUATIVE CRITERION: None, according to the Criteria document, because there is no proceeding. However, I believe being peer-reviewed to present at this dynamic conference still indicates the value of the research and the case study in this presentation.
PRESENTATION
Worth a Thousand Words—Storytelling in Visual Communication
CONFERENCE
VINCI 2019: The 12th International Symposium on Visual Information Communication and Interaction.
Keynote Presentation
SCOPE
International • Peer Reviewed
ORGANIZER
VINCI and East China Normal University. Shanghai, China
VINCI is the premier international forum for researchers + industrial practitioners to discuss the state of the art in visual communication theories, designs, and applications
ABSTRACT
Storytelling is one of the most basic and effective means of human communication. It creates context thus deepens the understanding of abstract concepts. Storytelling generates empathy, provokes emotions, and triggers actions. In this presentation, the speaker will discuss the increasing impact of storytelling in today’s communication design and brand building. He will discuss different approaches to storytelling and explore their process, ideation and strategy in visual communication. He will present case-studies from his diverse professional experience and discuss how social media has affected storytelling today.
PRESENTATION LINK